Story Bored for Music Video

Here is the story bored for my music video (Pardon the awful drawings), the story of this video is split into six main sections. The overall storyline for this video is about a teenage boy trying to reach a girl, this story plays along great with the lyrics of the song. I understand that this story does not differ much from the plot in the original video but hopefully my individuality in my video will show through and will create a very strong visible difference between the two videos.

Song in the Media

It was dificult to find an example of Neros Innocence being used in the media, I was searching for days and I couldnt find a thing. Until last night when I was watching Misfits and I heard the song being played in the background, this was done to go with the character in the scene who sems to think that he is in a game. Unfortunatly it isnt a very long clip, the song was only used for bout 10 seconds.

Chosen Song

'Innocence' by Nero is a great tune, I believe that I can do a lot with this song. The drops in beat for this song are great, listening to this I can clearly see where and what I can have done in the music video. For example about half way through the song there is a section where the beat jumps for a few seconds,  the stopping and starting of the beat gave me an idea to convert the footage for this section into images and as the beat keeps picking up I can have video display another image making it look like a flip book animation. As this is lyrical dub step the song focuses on the music instead of lyrics, because of this there are hardly any lyrics.

Ideas for Music Video

I hope to be creating a rather fast up beat video for my song, I feel if I create a fast interesting video the viewers will not get bored as they may if I decided to create a slow depressing music video where there is not a lot of things going on in the scene as well as the music itself. I have come to this conclusion after looking at many music videos, the idea to create a fast paced video was most definitely inspired by Rudimental. Their interesting and active videos have inspired me a great deal to pack my video with as much activity as possible, this is why I am going to begin looking into such activities as scatting, free running, dance and creative and expressive arts in general. There are plenty of areas around Liverpool that will be perfect locations for my ideal music video.

Andrew Goodwin's Music Video Theory

In todays lesson I had an introduction into Andrew Goodwin's Music Video Theory, he splits his theory into six different conventions within a music video. So I spent the lesson learning about his theory by reading through his conventions.

Theory
"Music videos ignore common narrative as they are essentially advertisements. As consumers, we make up our own meaning of a song in our minds. A music video can anchor meaning and gives the record company/artist a method of anchoring meaning"

1. A relationship between the lyrics and the visuals, which illustrate, amplify or contradict the lyrics.

This convention relates to how the artists actions in the music video can have a direct contrast to the lyrics in the song or it can have a similarity. There is an example of this in the music video below,

As you could see from this music video the group used hand signals during the song which was relevant to the song lyrics. The hand signals in this particular music video go along with the lyrics, this shows a clear connection between the lyrics of the song and the choreography in the video. The fact that they have done this it just supports the lyrics giving visual examples aswell as the music and lyrics.



2. Thought Beats: seeing the sounds- The relationship between the music and the visuals, which illustrates, amplifies or contradicts the music.

This is much like the first convention but this time you focus on not the lyrics but on the music only, this is where the choreography becomes important for the video. To have a great dance routine your actions must make sense with the music. The beat has dramatic affect on how the music video should be edited, for example if there is a fast paced beat it would be wise to use fast edits and jump cuts so that the visuals and music go together.


3. Genre-related style and iconography present. (This helps recognise the genre of music)

Iconography is when either an artist, group or music genre is excepted to be recognised through either certain objects or styles.
Slash has had his top hat since 1985, when he decided to shoplift it from a store. At the time, he was still extremely poor and didn’t have the money for it, so he just took it. Luckily for Slash, the hat didn’t have any sensor to set it off as he left. When he got home he decided the hat was a bit boring, and added one of his belts to it for a little flavour. It has been a trademark part of his look ever since. 

Now when I think of Guns n Roses the first thing I think of is Slash's top hat, this is an example of iconography. His unique trademark has separated him and the band a part from the rest of the bands and artists who share the same genre.

4. Multiple close ups of the main artists or vocalist: the creation of a star image to promote a recognizable brand image. (Male Gaze)

Do you trust someone you look up to, marvel and respect? The most common answer is “yes,” and brands gladly use this weak spot of their consumers to sell more by teaming up with celebrities, who actually ‘advise’ you to use some products. This tried-and-true strategy usually delivers nice results, since it builds on the traditional approach—if you like somebody, you trust them and so you are more positive about things they promote. When brands enlist a well-recognized person for their advertising campaigns, they rely on his or her flawless image and perfect relevance with the target audience, put people (including Hollywood A-listers).