Intertextuality

In todays lesson I have been studying Intertextuality, it is recreating a piece of media text and turning it into a different form such as the Red Hot Chilli Peppers did with their music video for Californication. The combination of these two media texts (Music Video & Gaming Animation) created a new form of media unique.



To be more specific intertextuality is using the basis of something and changing the media form such as a story line from a film turned into a music video.

There are three specific areas of intertextuality, these are Bricolage, Parody and Pastiche.

Bricolage

The term bricolage is used to describe a work that is made from combining existing materials, independent of their original purpose.

Parody

A parody, in current use is an imitative work created to mock, comment on or trivialize an original work, its subject, author, style, or some other target, by means of satiric or ironic imitation. As the literary theorist Linda Hutcheon puts it, "parody is imitation, not always at the expense of the parodied text." Another critic, Simon Dentith, defines parody as "any cultural practice which provides a relatively polemical allusive imitation of another cultural production or practice."Parody may be found in art or culture, including literature, music (although "parody" in music has an earlier, somewhat different meaning than for other art forms),animation, gaming and film.

Pastiche

Pastiche is a literary piece that imitates another famous literary work of another writer. Unlike parody, its purpose is not to mock but to honor the literary piece it imitates.