Using Characters & Symbols in the Music Industry

Characters and symbols are very common in the music industry, these make the artists work stick in the listeners minds making the artists stand out from the rest of the music industry.


Feed Me has been using this cartoon character since there music began, majority of album covers feature this little character. The merchandise for this artist revolves around this character, people find it cool therefore they remember it and keep listening the music and buying the merchandise.








Deadmou5 is another artist who relies on a character or persona to be successful across the board. His music is popular enough but the fact that he uses this mask to create a character makes him even more popular and again makes him stand out from the industry. This was also a huge marketing possibility which proved successful since you are able to purchase these masks.










I think this would be one of the older characters from the selection I have here but the Kanye West Bear was quite popular after seeing him featured in music videos such as the single graduation. This proved popular with fans so they began creating merchandise for this character from teddy bears clothing and personalised items. This character has died down now and hardly see anything concerning it in music stores or online.